Wednesday, May 23, 2007

Interview with Profy

A few days ago, Cyndy Aleo-Carreira, a writer for Profy.com, a site that reviews Web 2.0 start-ups, interviewed our very own Aaron Newman to discuss Techrigy's latest and future product developments for social media. Her write-up of their conversation can be found here.

In her article, Cyndy begins by mentioning BlogBackupOnline, a product she herself uses for her own blog backups. She mentions its usefulness as many bloggers, like herself apparently, are lazy or forgetful about backing up their blogs manually themselves. She goes on to discuss how BlogBackupOnline is an important developmental step for Social Media Monitor, Techrigy's enterprise application currently in development.

Social Media Monitor is an enterprise application geared towards compliance and risk management issues arising out of the increasing presence and use of blogs in the workplace. As internal and external communication through blogging becomes more and more significant within the workplace, the potential liability risks are increasing reciprocally.

Techrigy's Social Media Monitor helps enterprises address potential liabilities and damages that could result from social media, as well as to help eliminate liabilities with social media and allow organizations to take full advantage of these media.

Social Media Monitor identifies social media existing internally within enterprises, and also interfaces with blog search engines to identify externally hosted social media operated by employees. Social Media Monitor then gathers the content from these blogs and runs searches against them with predefined rules to identify any liabilities. The blogs will be stored within a database, and checks against them can be run periodically depending on an organization's needs.

During their interview, Cyndy and Aaron discussed some interesting problems the enterprise application will highlight and address. Included among those issues, are, for example, considerations regarding the unmonitored and unrecorded dissemination of possibly highly-sensitive information and, furthermore, the potentially disastrous consequences that will ensue for enterprises if these up-and-coming issues are not anticipated and addressed.

It certainly is exciting to have been so positively reviewed and spotlighted by Profy. We definitely look forward to further conversations with Cyndy in the future. Follow my lead and check more of Cyndy's articles and reviews at Profy.com

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